01 / CLUBHOUSE
The good hat.
Quietly competitive. An heirloom sporting mark, made for the ride to the start line and the school-run after it.
Unstructured cap · heavyweight cotton tee · navy / oatmeal
DADMODE SUPPLY / PILOT EDITION
No uniform.
Just DadMode.
A physical side to a very real thing: pieces for the 5am crew, the 9pm crew and everyone training in the gaps.
No off-season. No pristine routine. Still an athlete.
THE FIRST THREE DIRECTIONS
Stuff you would wear
even if it came with
no app attached.
We are not launching a clothing business instead of building the coach. But the right kit says something about the people in the room. These are early DadMode Supply directions: an actual cap, a training tee and campaign graphics with a point of view.
02 / AFTER HOURS
After everybody’s asleep.
Technical, low-key and cut for the people getting their session in after the house has gone quiet.
Five-panel training cap · pigment-dyed tee · graphite / silver
03 / NO OFF-SEASON
The graphic tee.
A bit more direct. The campaign line becomes the thing you pull on when the plan has changed but the standard has not.
Washed black heavyweight tee · vermilion / bone print
THIS IS A PILOT, NOT A PRETEND SHOP
Earn the first drop.
DadMode Supply will be for the people helping make the coach better. Join the private pilot now; we will ask the crew which pieces deserve to exist.
Join the private pilot