:root {
  --ink: #0a0a0a;
  --paper: #f2efe7;
  --white: #fffdf7;
  --red: #e83a27;
  --sans: "Helvetica Neue", Helvetica, Arial, sans-serif;
  --condensed: "Barlow Condensed", "Arial Narrow", Impact, sans-serif;
  --mono: "SFMono-Regular", Consolas, "Liberation Mono", monospace;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--ink); }
body { margin: 0; overflow-x: hidden; background: var(--paper); color: var(--ink); font-family: var(--sans); }
img { display: block; width: 100%; }
a { color: inherit; }

.site-header {
  height: 70px;
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  align-items: center;
  padding: 0 22px;
  border-bottom: 1px solid var(--ink);
  background: var(--paper);
}

.wordmark { text-decoration: none; font-size: 25px; font-weight: 900; letter-spacing: -.09em; line-height: 1; }
.wordmark sup { padding-left: 4px; font: 500 7px/1 var(--mono); vertical-align: top; letter-spacing: 0; }
.site-header > p { margin: 0; text-align: center; font: 600 10px/1 var(--mono); letter-spacing: .1em; }
.site-header nav { display: flex; justify-content: flex-end; align-items: center; gap: 24px; }
.site-header nav a { text-decoration: none; font: 600 10px/1 var(--mono); text-transform: uppercase; letter-spacing: .06em; }
.site-header nav a:hover { text-decoration: underline; text-underline-offset: 4px; }
.site-header .header-cta { padding: 11px 13px; background: var(--ink); color: var(--paper); }

.eyebrow { margin: 0; font: 600 10px/1.3 var(--mono); letter-spacing: .085em; text-transform: uppercase; }

.hero {
  min-height: calc(100svh - 70px);
  display: grid;
  grid-template-columns: minmax(340px, .68fr) minmax(0, 1.32fr);
  border-bottom: 1px solid var(--ink);
}

.hero-copy { display: flex; flex-direction: column; padding: 30px 22px 24px; }
.hero-copy h1 {
  margin: auto 0 24px -.055em;
  font: 900 clamp(84px, 11vw, 174px)/.72 var(--condensed);
  letter-spacing: -.08em;
  text-transform: uppercase;
}
.hero-copy h1 span, .adaptation-heading h2 span, .campaign-photo h2 span, .final-cta h2 span { color: var(--red); }
.hero-deck { max-width: 520px; margin: 0 0 18px; font-size: clamp(24px, 2.5vw, 38px); font-weight: 700; line-height: 1.02; letter-spacing: -.045em; }
.hero-explain { max-width: 490px; margin: 0 0 30px; font-size: 17px; line-height: 1.4; letter-spacing: -.015em; }
.text-link { width: fit-content; padding: 0 0 7px; border-bottom: 2px solid currentColor; text-decoration: none; font: 700 11px/1 var(--mono); letter-spacing: .055em; }
.text-link span { margin-left: 8px; color: var(--red); }

.hero-photo { position: relative; min-height: calc(100svh - 70px); margin: 0; overflow: hidden; background: #222; }
.hero-photo img { position: absolute; inset: 0; height: 100%; object-fit: cover; object-position: 55% center; filter: saturate(.72) contrast(1.06); }
.hero-photo::after { content: ""; position: absolute; inset: 0; box-shadow: inset 0 0 0 1px rgba(255,255,255,.08); }
.hero-photo figcaption { position: absolute; z-index: 1; inset: auto 0 0; display: flex; justify-content: space-between; gap: 20px; padding: 15px 18px; background: var(--paper); border-top: 1px solid var(--ink); font: 600 10px/1.25 var(--mono); letter-spacing: .055em; text-transform: uppercase; }
.hero-photo figcaption span { text-align: right; }

.manifesto { padding: 135px 22px 125px; background: var(--ink); color: var(--paper); }
.manifesto h2 { max-width: 1400px; margin: 58px 0 78px; font: 900 clamp(54px, 8.6vw, 138px)/.82 var(--condensed); letter-spacing: -.065em; text-transform: uppercase; }
.manifesto h2 em { color: var(--red); font-style: normal; }
.manifesto-body { width: min(760px, 58vw); margin-left: auto; display: grid; grid-template-columns: 1fr 1fr; gap: 55px; }
.manifesto-body p { margin: 0; font-size: 18px; font-weight: 600; line-height: 1.45; letter-spacing: -.02em; }
.manifesto-body i { color: var(--red); font-style: normal; }

.adaptation { padding: 130px 22px; }
.adaptation-heading { display: grid; grid-template-columns: .5fr 1.35fr .65fr; gap: 45px; align-items: start; margin-bottom: 90px; }
.adaptation-heading h2 { margin: 0; font: 900 clamp(64px, 8.5vw, 136px)/.78 var(--condensed); letter-spacing: -.07em; text-transform: uppercase; }
.adaptation-heading > p:last-child { max-width: 410px; margin: 0; font-size: 20px; font-weight: 700; line-height: 1.3; letter-spacing: -.025em; }

.coach-exchange { width: min(1150px, 100%); margin: 0 auto; border-top: 4px solid var(--ink); border-bottom: 4px solid var(--ink); }
.exchange-meta { display: flex; justify-content: space-between; padding: 12px 0; border-bottom: 1px solid var(--ink); font: 600 10px/1 var(--mono); letter-spacing: .06em; }
.message { display: grid; grid-template-columns: 150px 1fr; gap: 35px; padding: 35px 0; border-bottom: 1px solid var(--ink); }
.message > p { margin: 4px 0 0; font: 700 11px/1 var(--mono); letter-spacing: .08em; }
.message blockquote { max-width: 870px; margin: 0; font-size: clamp(30px, 4.8vw, 68px); font-weight: 700; line-height: .98; letter-spacing: -.055em; }
.message-dadmode { background: var(--red); margin-inline: -22px; padding-inline: 22px; border: 0; }
.message-dadmode blockquote { font-weight: 800; }
.exchange-result { display: grid; grid-template-columns: repeat(3, 1fr); }
.exchange-result div { min-height: 160px; padding: 22px 18px 20px 0; display: flex; flex-direction: column; justify-content: space-between; border-right: 1px solid var(--ink); }
.exchange-result div:not(:first-child) { padding-left: 18px; }
.exchange-result div:last-child { border-right: 0; }
.exchange-result small { font: 600 10px/1 var(--mono); letter-spacing: .08em; }
.exchange-result b, .exchange-result s { font-size: clamp(20px, 2.3vw, 34px); line-height: .95; letter-spacing: -.045em; }
.exchange-result s { color: #6e6b64; text-decoration-color: var(--red); text-decoration-thickness: 5px; }

.range { padding: 35px 22px 45px; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.range h2 { max-width: 1460px; margin: 55px 0 70px; font-size: clamp(35px, 5.8vw, 92px); line-height: .91; letter-spacing: -.065em; }
.range h2 span { color: var(--red); }
.range > p:last-child { width: min(590px, 100%); margin: 0 0 0 auto; font-size: 18px; font-weight: 650; line-height: 1.4; letter-spacing: -.02em; }

.campaign-photo { position: relative; height: min(92svh, 980px); margin: 0; overflow: hidden; background: var(--ink); color: var(--white); }
.campaign-photo img { width: 100%; height: 100%; object-fit: cover; object-position: center 40%; filter: grayscale(1) contrast(1.12); }
.campaign-photo::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(0,0,0,.66), transparent 58%); }
.campaign-photo figcaption { position: absolute; z-index: 1; inset: 24px; display: flex; flex-direction: column; align-items: flex-start; }
.campaign-photo figcaption > p { margin: 0; padding: 7px 9px; background: var(--white); color: var(--ink); font: 700 11px/1 var(--mono); letter-spacing: .06em; }
.campaign-photo h2 { margin: auto 0 15px -.04em; font: 900 clamp(78px, 14.2vw, 220px)/.72 var(--condensed); letter-spacing: -.075em; }
.campaign-photo small { font: 600 10px/1 var(--mono); letter-spacing: .08em; }

.real-life { padding: 105px 22px 120px; background: var(--paper); }
.truths { margin-top: 70px; border-top: 3px solid var(--ink); }
.truths article { display: grid; grid-template-columns: 70px 1.25fr .75fr; gap: 35px; align-items: baseline; padding: 26px 0 28px; border-bottom: 1px solid var(--ink); }
.truths span { font: 600 11px/1 var(--mono); }
.truths h3 { margin: 0; font-size: clamp(31px, 4.7vw, 72px); line-height: .9; letter-spacing: -.06em; }
.truths p { max-width: 440px; margin: 0; font-size: 17px; font-weight: 600; line-height: 1.35; letter-spacing: -.02em; }

.product-close { display: grid; grid-template-columns: 1.4fr .6fr; gap: 8vw; padding: 120px 22px 130px; background: var(--white); border-top: 1px solid var(--ink); }
.product-close h2 { margin: 55px 0 0; font: 900 clamp(55px, 7.5vw, 120px)/.8 var(--condensed); letter-spacing: -.07em; }
.product-close-copy { align-self: end; }
.product-close-copy p { margin: 0 0 25px; font-size: 18px; font-weight: 600; line-height: 1.4; letter-spacing: -.02em; }
.product-close-copy p:nth-child(2) { color: #6c6961; font-size: 15px; }
.product-close-copy .text-link { margin-top: 15px; }

.final-cta { min-height: 80svh; display: flex; flex-direction: column; padding: 30px 22px 24px; background: var(--red); }
.final-cta h2 { margin: auto 0 40px -.045em; font: 900 clamp(82px, 14vw, 220px)/.73 var(--condensed); letter-spacing: -.075em; }
.final-cta h2 span { color: var(--paper); }
.final-cta > a { width: fit-content; padding-bottom: 8px; border-bottom: 2px solid currentColor; text-decoration: none; font: 700 11px/1 var(--mono); letter-spacing: .06em; }
.final-cta > a span { margin-left: 8px; }

footer { min-height: 130px; display: grid; grid-template-columns: 1fr 1fr auto; gap: 30px; align-items: center; padding: 25px 22px; background: var(--ink); color: var(--paper); }
footer p { margin: 0; font: 500 10px/1.4 var(--mono); }
footer > div { display: flex; gap: 24px; }
footer > div a { text-decoration: none; font: 500 10px/1 var(--mono); }

@media (max-width: 980px) {
  .site-header { grid-template-columns: 1fr auto; }
  .site-header > p { display: none; }
  .site-header nav a:first-child { display: none; }
  .hero { grid-template-columns: 1fr; }
  .hero-copy { min-height: 78svh; }
  .hero-photo { min-height: 75svh; }
  .manifesto-body { width: 75vw; }
  .adaptation-heading { grid-template-columns: 1fr; }
  .adaptation-heading > p:last-child { margin-left: auto; }
  .product-close { grid-template-columns: 1fr; }
  .product-close-copy { width: min(560px, 75vw); margin-left: auto; }
}

@media (max-width: 650px) {
  .site-header { height: 60px; padding: 0 14px; }
  .site-header nav { gap: 14px; }
  .site-header nav a[href="/app.html"] { display: none; }
  .site-header .header-cta { padding: 10px; }
  .hero { min-height: auto; }
  .hero-copy { min-height: calc(78svh - 60px); padding: 20px 14px 18px; }
  .hero-copy h1 { font-size: clamp(76px, 26vw, 116px); }
  .hero-deck { font-size: 27px; }
  .hero-explain { font-size: 16px; }
  .hero-photo { min-height: 66svh; }
  .hero-photo figcaption { padding: 12px 14px; }
  .manifesto { padding: 85px 14px 80px; }
  .manifesto h2 { margin: 42px 0 55px; font-size: clamp(50px, 15.3vw, 72px); }
  .manifesto-body { width: 100%; grid-template-columns: 1fr; gap: 24px; }
  .manifesto-body p { font-size: 16px; }
  .adaptation { padding: 85px 14px; }
  .adaptation-heading { margin-bottom: 55px; gap: 30px; }
  .adaptation-heading h2 { font-size: clamp(56px, 17vw, 82px); }
  .adaptation-heading > p:last-child { font-size: 17px; }
  .exchange-meta { flex-direction: column; gap: 6px; }
  .message { grid-template-columns: 1fr; gap: 20px; padding: 27px 0; }
  .message blockquote { font-size: 32px; }
  .message-dadmode { margin-inline: -14px; padding-inline: 14px; }
  .exchange-result { grid-template-columns: 1fr; }
  .exchange-result div, .exchange-result div:not(:first-child) { min-height: 120px; padding: 18px 0; border-right: 0; border-bottom: 1px solid var(--ink); }
  .exchange-result div:last-child { border: 0; }
  .range { padding: 27px 14px 34px; }
  .range h2 { margin: 42px 0 55px; font-size: 39px; }
  .campaign-photo { height: 82svh; }
  .campaign-photo figcaption { inset: 14px; }
  .campaign-photo h2 { font-size: clamp(76px, 23vw, 112px); }
  .real-life { padding: 80px 14px 85px; }
  .truths { margin-top: 50px; }
  .truths article { grid-template-columns: 35px 1fr; gap: 18px; }
  .truths p { grid-column: 2; font-size: 15px; }
  .product-close { padding: 85px 14px 90px; }
  .product-close h2 { margin-top: 42px; font-size: clamp(51px, 15vw, 74px); }
  .product-close-copy { width: 100%; }
  .final-cta { min-height: 72svh; padding: 22px 14px 18px; }
  .final-cta h2 { font-size: clamp(74px, 22vw, 106px); }
  footer { grid-template-columns: 1fr; padding: 30px 14px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}

/* The product sits beside the campaign, in the first viewport. */
.site-header { height: auto; min-height: 76px; grid-template-columns: .8fr 1fr auto; gap: 20px; }
.site-header nav a { font-size: 14px; letter-spacing: 0; }
.site-header > p, .eyebrow { font-size: 12px; }
.hero { grid-template-columns: minmax(0, .95fr) minmax(0, 1.05fr); min-height: 740px; }
.hero-copy { padding: 40px clamp(22px, 3vw, 50px); justify-content: center; }
.hero-copy h1 { margin: 36px 0 28px; font-size: clamp(64px, 7.3vw, 112px); line-height: .94; letter-spacing: -.025em; font-weight: 800; }
.hero-deck { font-size: clamp(24px, 2.2vw, 34px); line-height: 1.12; }
.hero-explain { max-width: 440px; line-height: 1.5; }
.hero-access { font-size: 14px; line-height: 1.5; margin: 18px 0 0; color: #54524d; }
.text-link { display: inline-block; font-size: 14px; line-height: 1.4; }
.hero-product { position: relative; min-width: 0; min-height: 740px; }
.hero-photo { height: 100%; min-height: 740px; }
.hero-photo img { object-position: 64% center; }
.hero-photo figcaption { font-size: 12px; padding-left: 20px; }
.phone { position: absolute; bottom: 90px; left: 22px; width: 280px; padding: 9px; border: 3px solid #303030; border-radius: 34px; background: #101010; color: #151515; box-shadow: 0 16px 45px #0006; font-size: 16px; line-height: 1.4; }
.phone-header { display: flex; align-items: center; gap: 10px; padding: 18px 13px 14px; background: #fff; border-radius: 23px 23px 0 0; }
.phone-header b { display: block; }
.phone-header small { display: block; font-size: 12px; color: #646464; }
.coach-avatar { display: grid; place-items: center; width: 38px; height: 38px; background: #151515; color: #fff; border-radius: 50%; font-weight: 800; font-size: 14px; }
.phone-date { margin: 0; padding: 14px 8px 8px; text-align: center; background: #eaeef0; font: 500 12px/1.3 var(--sans); color: #575b5e; }
.chat-message { margin: 0; padding: 12px 14px; border: solid #eaeef0; border-width: 6px 14px; background: white; }
.chat-you { background: #dae6ed; border-left-width: 32px; }
.chat-coach { border-right-width: 26px; }
.phone-goal { margin: 0; background: #eaeef0; padding: 13px 14px; font: 500 12px/1.5 var(--mono); }
.phone-goal strong { display: block; font-size: 13px; }
.phone-input { padding: 14px; border-radius: 0 0 23px 23px; background: white; color: #737373; font-size: 14px; }
.manifesto { padding-block: 100px; }
.manifesto h2 { font-size: clamp(48px, 6vw, 92px); line-height: 1; letter-spacing: -.02em; }
.adaptation-heading { grid-template-columns: .5fr 1.35fr .75fr; gap: 32px; }
.adaptation-heading h2 { font-size: clamp(52px, 6vw, 90px); line-height: .98; letter-spacing: -.02em; }
.message blockquote { font-size: clamp(26px, 3vw, 44px); line-height: 1.14; letter-spacing: -.035em; }
.exchange-meta, .message > p, .exchange-result small { font-size: 12px; line-height: 1.5; }
.exchange-result b, .exchange-result s { line-height: 1.1; }
.coaching-scenarios { max-width: 1150px; margin: 45px auto 0; }
.coaching-scenarios details { border-bottom: 1px solid var(--ink); }
.coaching-scenarios summary { padding: 24px 4px; cursor: pointer; font-size: 24px; font-weight: 700; line-height: 1.3; }
.coaching-scenarios summary span { display: inline-block; min-width: 260px; font: 500 12px/1.5 var(--mono); }
.coaching-scenarios details > div { max-width: 750px; padding: 0 4px 24px; margin-left: auto; font-size: 18px; line-height: 1.6; }
.scenario-label { font: 500 12px/1.5 var(--mono); color: #605d56; }
.scenario-point { border-left: 3px solid var(--red); padding-left: 18px; }
.range h2 { font-size: clamp(32px, 4.3vw, 66px); line-height: 1.05; letter-spacing: -.04em; }
.campaign-photo h2 { line-height: .9; letter-spacing: -.025em; }
.campaign-photo small, .campaign-photo figcaption > p { font-size: 12px; }
.recovery-note { max-width: 600px; font-size: 21px; line-height: 1.4; }
.truths h3 { font-size: clamp(28px, 3.5vw, 48px); line-height: 1.08; }
.truths span { font-size: 12px; }
.product-close h2 { font-size: clamp(50px, 6vw, 90px); line-height: 1; letter-spacing: -.02em; }
.final-cta h2 { font-size: clamp(68px, 11vw, 165px); line-height: .94; letter-spacing: -.02em; }
.final-cta > a, footer > div a { font-size: 14px; line-height: 1.4; }
footer p { font-size: 12px; }
a:focus-visible, summary:focus-visible { outline: 3px solid currentColor; outline-offset: 6px; }
@media (max-width: 1100px) {
  .site-header > p { display: none; }
  .site-header { grid-template-columns: 1fr auto; }
  .hero { grid-template-columns: 1fr 1fr; }
  .hero-copy { min-height: auto; padding: 30px 22px; }
  .hero-copy h1 { font-size: clamp(60px, 7.3vw, 80px); }
  .adaptation-heading { grid-template-columns: 1fr; }
}
@media (max-width: 720px) {
  .hero { grid-template-columns: 1fr; }
  .hero-copy { padding: 32px 20px 36px; }
  .hero-copy h1 { font-size: clamp(54px, 13vw, 88px); margin-block: 24px; }
  .hero-product, .hero-photo { min-height: 660px; }
  .hero-photo img { object-position: 66% center; }
  .phone { bottom: 75px; left: 18px; width: 270px; }
  .hero-photo figcaption { font-size: 12px; gap: 8px; }
  .site-header { padding: 15px; min-height: 65px; }
  .site-header nav a[href="/app.html"] { display: inline; }
  .coaching-scenarios summary span { display: block; margin-bottom: 8px; min-width: 0; }
  .exchange-meta { gap: 8px; }
  .product-close-copy p { font-size: 16px; }
  .campaign-photo h2 { font-size: clamp(64px, 17vw, 110px); }
  .final-cta h2 { font-size: clamp(60px, 15vw, 108px); }
}
@media (max-width: 360px) {
  .wordmark { font-size: 21px; }
  .site-header nav { gap: 10px; }
  .site-header nav a { font-size: 12px; }
}